Saturday, April 5, 2008

Thursday, March 13, 2008


A recipient of the Damania Fashion Designer Award, Aki Narula has been in the fashion business for four years. Available at India's premier design salons - Ensemble (Delhi, Mumbai), Ogaan (Delhi, Calcutta), Melange (Mumbai), Ffolio (Bangalore), Cinnamon (Bangalore), Sosas (Goa), Kali (Calcutta) - Narula's designs are understated, the accent on drape and texture.Kimonoesque wraps where the dictate in zen; unisex accentuating leisure, Narula designs for both men and women, Indian and Western wear.Having worked as a stylist for various fashion shoots and ad campaigns, Narula has also designed costumes for theatre and a national award winning Bengali film. In recent months, Narula has also taken to designing lifestyle linen, candlestands and screens
Address:C/O Swaraj Designs,
F 322 3rd Floor
Lado Sarai
New Delhi
Telephone:+91 11 26525062
Started the AKI label in 1996 from Calcutta after a commerce degree from St. Xaviers college, I worked with Lintas as a management trainee. This lasted for ten months and I was off to Arizona State University, U.S.A. to pursue a course in communications. Back in the country in 1992 started the cost accountancy programme. Have always been interested in the fine nuances if life whether its apparel, accessory, food or interiors. This passion led me to giving my inputs for costumes of concerts, college plays and Xavotsav. I always added my touch to all the clothes my mother bought during school days, change the collar, buttons, shorten length of sleeves etc. during college, turned into a personal stylist for my mother (sarees, what bags, which earrings, shoes etc) and for half of my batch mates. Friends kept on asking me to make shirts for them. By this time I had a tailor visiting home and thus began my 'in house' training. I would give him sketches of drawstrings pants, shirts for my friends and myself, tunic drapes for my mum. In 1994 Damania Airlines introduced the fashion designer award from 5 metros. I took part from Kolkotta and won. The Khazana store from Taj Bengal got in touch with me and asked me to do a line men's kurta pyjamas. The first collection sold out in 2 days. Then 'Ogaan' Delhi got in touch with me for a collection. This was when I chucked the cost accountancy program and brought home 1 master and 2 tailors and launched my label. Had my first show with 'Melange', Mumbai at Opera House. An all out women's wear collection. In a span of six months, January 1997 the AKI label was being retailed from premier design salons of the country, Ensemble, Melange, Camelot, Ogaan etc. In august of 1997 I moved bag, baggage, heart and soul to Delhi. This is where I set up my workshop consisting of 25 hands. In 2000 participated in Lakme India Fashion Week and the response was overwhelming. This led to an assignment of designing some costumes for 'Monsoon Wedding'. Soon after the break through happened when I was commissioned to design some looks for 'Dil Chahta hai' After LIFW 2001, Selfridges London placed a huge order with me for their Bollywood promotion. Soon after I did the opening sequence for Miss India 2002. Aditya Bhattacharya then asked me to do the costumes and look for his entire film 'Dubai Return' starring Irfan Khan. In February 2002 I was appointed Design Director at 'Sheetal Design Studio'. This meant spending 2 weeks in Mumbai and 2 weeks in Delhi. I had my launch show 'Man Unbound' at Sheetal Design Studio in April 2002. In August 2002 began working on Sameer Karnik's film 'Kyun ho gaya na' starring Aishwarya rai and Vivek Oberoi. Showcased my couture line AKI for 'Sheetal' at 'Mohabbat' show which got rave reviews. In February 2003 started retailing at Zingara at Cannes and St. Tropez. I continue to spend 3 weeks in Mumbai working on AKI for SDS label which comprises of both men's wear and women's wear and workout of Delhi for a week every month for the Aki label for salons across the country. My flagship store is in Delhi at 1 MG Road.